Sports fans have plenty of content at their fingertips that tells them the latest breaking stories about their favourite athletes and teams. But what about enthusiasts who are curious about those making it all happen?

At Sidelines, our mission is to highlight the professionals whose expertise, passion and decisions shape the sports we love. Through in-depth stories and interviews, we aim to show how these people get fans into the stands, publicise events, and get athletes ready to perform. Whether it’s the documentary-makers bringing fans closer to their idols, the organisers and managers of sporting teams and individuals, or more niche roles such as those stringing the rackets of tennis stars, Sidelines offers a deeper understanding of sport. 

This tab focuses on the work that goes into preparing and training athletes for sporting events. It includes informative but chatty features and interviews with the top sleep coaches, nutritionists, performance analysts and more. 

Within this section we cover how sport is communicated to the world. We focus on the experts in fields like marketing, branding, content creation, journalism and broadcasting to learn how the greatest sport stories are told.

Here we look at the technology and designs that shape the future of sport and of course the engineers and designers behind it all. We give you exclusive insight into how cutting-edge kit and equipment is developed. 

Within this tab, we’re looking at the cultural and social side of sports, including fan engagement, club ownership and community projects. This includes interviews with the people who support, organise and shape sport.

Here, we’re looking at what goes into planning, organising and setting up the biggest sporting events. The content includes interviews with experts on what has to happen behind the scenes to allow for sport to go ahead.