by Amelia Cox | Jun 6, 2025 | Media
In a stadium of over 40,ooo people, how do you keep the casual and diehard fans engaged? Sidelines speaks to the New York Mets’ in-game host, trusted with creating a party in the stands. When you think of a Mets baseball game, you might picture home runs, a...
by Amelia Cox | Jun 5, 2025 | Innovation, Kit & Equipment Design
Move over Whoop and Oura – Plantiga’s insole technology is transforming the way athletes analyse their movements and recover from injuries in sport. In an elite sport environment this competitive, every marginal gain counts. That’s why athletes are always...
by Amelia Cox | Jun 3, 2025 | Innovation, Kit & Equipment Design
What do the Premier League, Formula 1, and British Swimming all have in common? They trust Kymira’s infrared-infused products and sportswear to accelerate their athletes’ performance and reduce injury. Every athlete is chasing an edge, to train harder,...
by Amelia Cox | Jun 2, 2025 | Performance, Top Story
From the circus to Red Bull’s World Series Cliff Diving competition, Stéphane Lapointe has devoted his career to coaching a high-stakes sport safely – and helping his athletes mentally prepare. Perched high on the edge of towering cliffs as waves crash and break...
by Amelia Cox | May 30, 2025 | Community, Top Story
He doesn’t score goals or lift trophies, but when a helmet breaks, something goes missing, or Snoop Dogg needs a running partner, American football equipment manager Patrick Reaves is always one step ahead. Doing laundry and fixing gear for over 100 players and...
