by James Morgan-Wynne | Jun 2, 2025 | Innovation
Protecting the brain is no longer optional. Expert Dr Patrick Neary explains how sport is adapting – and what more can be done to prevent concussion. “You only have one brain, and you need that for the next 70 years of your life.” Dr. Patrick Neary, 68, a professor in...
by Cerys Jones | May 30, 2025 | Innovation, Wimbledon
Before tennis stars step onto the courts at Wimbledon, months of work go into sowing the seeds of that success. This is how the Championships’ iconic courts are made. One of Wimbledon’s defining features, other than its friendly military stewards and of course, the...
by Gus Ballantine | May 23, 2025 | Innovation, Technology
In 2020, Kevin De Bruyne became the first player to turn to data and analytics to negotiate his contract renewal with Manchester City. Sidelines meets the consultancy behind the move that introduced data-driven decisions to some of football’s biggest contracts. ...
by James Morgan-Wynne | May 22, 2025 | Innovation, Wimbledon
Wimbledon is back soon, but a longstanding tournament tradition is broken without linespeople at the top of the court shouting decisions. So what has happened? Breaking the 147-year tradition, the Wimbledon Championships will use Hawk-Eye Live instead of human line...
by Amelia Cox | Apr 17, 2025 | Innovation, Kit & Equipment Design
Usain Bolt is the fastest human, but a cheetah can outrun him by nearly three times his top speed. Nature is powerful and its brilliance is inspiring designers to create performance-enhancing technology and Sidelines is diving into the details. ...
by Cerys Jones | Apr 16, 2025 | Innovation, Kit & Equipment Design
Design, like other areas of sport, has sometimes had women as an afterthought. Now, a new generation of innovators are working to change that. “We had an email that was entitled, ‘you’ve ruined my life’. And I thought, ‘oh no!’” laughs Charlotte Gill. It...
