by Gus Ballantine | Jun 4, 2025 | Innovation, Technology
How is virtual reality (VR) influencing the way athletes train and level up their game? Sidelines dives into the future of sports training to find out more. Andy Etches, co-founder of Rezzil, photo courtesy of Andy Etches In the world of sports technology, few...
by Gus Ballantine | Jun 3, 2025 | Innovation, Technology
Making a cricket bat is no easy task. This is how Wombat Cricket crafts the perfect bats… Harry Solomon, photo courtesy of Harry Solomon We often buy cricket bats without a second thought, but at Wombat Cricket, there’s a whole lot more consideration to it. From...
by Cerys Jones | Jun 2, 2025 | Innovation, Technology
It started with horses running through a thread; now it’s a high-drama highlight of athletics events. Sidelines tracks the history of the photo finish and speaks to someone who knows what it’s like to be the first person to know the winner… The men’s...
by Gus Ballantine | May 23, 2025 | Innovation, Technology
In 2020, Kevin De Bruyne became the first player to turn to data and analytics to negotiate his contract renewal with Manchester City. Sidelines meets the consultancy behind the move that introduced data-driven decisions to some of football’s biggest contracts. ...
