INNOVATION
The virtual advantage: how VR is revolutionising sports training
How is virtual reality influencing the way athletes train and level up their game? Sidelines dives into the future of sports training.
A new era at Wimbledon: line judges are out
Wimbledon is back soon, but what will it be like without human line judges?
Built by nature, worn by athletes
Usain Bolt is the fastest human, but a cheetah can outrun him by nearly three times his top speed. Nature’s brilliance is inspiring designers to create performance-enhancing technology and Sidelines is diving into the details.
By women, for women
Design, like other areas of sport, has sometimes had women as an afterthought. Now, a new generation of innovators are working to change that.
The Colour of Sport
The rivalry of red and blue, the iconic yellow and green jackets of victory, even the neon ...
Why the grass is always greener at Wimbledon
Before tennis stars step onto the courts at Wimbledon, months of work go into sowing the seeds of that success. This is how the Championships’ iconic courts are made. One of Wimbledon’s defining features, other than its friendly military stewards and of course, the...
Football meets Moneyball
In 2020, Kevin De Bruyne became the first player to turn to data and analytics to negotiate his contract renewal with Manchester City. Sidelines meets the consultancy behind the move that introduced data-driven decisions to some of football’s biggest contracts. ...
A new era at Wimbledon: line judges are out
Wimbledon is back soon, but what will it be like without human line judges?
Built by nature, worn by athletes
Usain Bolt is the fastest human, but a cheetah can outrun him by nearly three times his top speed. Nature’s brilliance is inspiring designers to create performance-enhancing technology and Sidelines is diving into the details.
By women, for women
Design, like other areas of sport, has sometimes had women as an afterthought. Now, a new generation of innovators are working to change that.
The Colour of Sport
The rivalry of red and blue, the iconic yellow and green jackets of victory, even the neon glow of tennis balls - colour and sport are intrinsically linked. Sidelines explores the trivia behind the sporting rainbow! I was in New York recently, riding the subway,...
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