by Cerys Jones | Jun 2, 2025 | Innovation, Technology
It started with horses running through a thread; now it’s a high-drama highlight of athletics events. Sidelines tracks the history of the photo finish and speaks to someone who knows what it’s like to be the first person to know the winner… The men’s...
by Cerys Jones | May 30, 2025 | Innovation, Wimbledon
Before tennis stars step onto the courts at Wimbledon, months of work go into sowing the seeds of that success. This is how the Championships’ iconic courts are made. One of Wimbledon’s defining features, other than its friendly military stewards and of course, the...
by Gus Ballantine | May 23, 2025 | Innovation, Technology
In 2020, Kevin De Bruyne became the first player to turn to data and analytics to negotiate his contract renewal with Manchester City. Sidelines meets the consultancy behind the move that introduced data-driven decisions to some of football’s biggest contracts. ...
by James Morgan-Wynne | May 22, 2025 | Innovation, Wimbledon
Wimbledon is back soon, but a longstanding tournament tradition is broken without linespeople at the top of the court shouting decisions. So what has happened? Breaking the 147-year tradition, the Wimbledon Championships will use Hawk-Eye Live instead of human line...
by Amelia Cox | Apr 17, 2025 | Innovation, Kit & Equipment Design
Usain Bolt is the fastest human, but a cheetah can outrun him by nearly three times his top speed. Nature is powerful and its brilliance is inspiring designers to create performance-enhancing technology and Sidelines is diving into the details. ...
