“Volunteers are the lifeblood of sport”

“Volunteers are the lifeblood of sport”

For Volunteers’ Week, hear from three women who help bring some of the world’s biggest sporting events to life. Karolyn Gaston, photo courtesy of Karolyn Gaston Karolyn Gaston Karolyn Gaston, 53, has been volunteering for 36 years, including three Olympics, the...
How sports brands stay #Winning

How sports brands stay #Winning

When the noise online matters just as much as the noise in the stands, how do you break through? Sidelines speaks to the sports marketing experts trusted by Red Bull, PSG, and UFC to manage their brand. Like it or not, in a world where everyone’s smartphones are an...
How do sports keep fans safe?

How do sports keep fans safe?

Sport brings joy to millions and build unforgettable memories, so when tragedy strikes, it shatters entire communities. Sidelines looks into how organisers work to keep fans safe. These disasters have significantly impacted the safety and regulations in...